An Ilongga changemaker is gaining national recognition not only for her business success, but for her commitment to uplifting others.
Rhea Peñaflorida has been named one of the 2026 Ten Inspiring Filipina Entrepreneurs by Go Negosyo, rising above more than 200 nominees nationwide. She stands as the only awardee from Iloilo and Western Visayas, marking a proud milestone for the region.
The recognition was formally conferred during the Go Negosyo Women Summit 2026, held on March 28 at the Activity Center, Ayala Malls Manila Bay—a flagship gathering that brings together leading Filipina entrepreneurs, industry leaders, and advocates of women empowerment across the country.
The annual Inspiring Filipina Entrepreneur Award honors women who demonstrate strong leadership, innovation, and meaningful impact in both business and society. Awardees are selected not only for building sustainable enterprises, but also for creating opportunities, empowering communities, and inspiring others through their journeys.

For Peñaflorida, the recognition reflects a journey anchored in purpose. From her beginnings as a registered nurse and as a Miss Iloilo beauty queen, she has grown into a purpose-driven entrepreneur who now champions Filipino creativity through Fiesta Philippines.
At the heart of her work is a mission that goes beyond business. Through Fiesta Philippines, she leads innovation and creative projects that connect with women and indigenous communities across Luzon, Visayas, and Mindanao. These collaborations not only showcase the richness of Filipino craftsmanship but also create sustainable livelihood opportunities.
Her story embodies a powerful narrative of women empowering women. Each initiative she leads carries with it a deeper purpose—elevating local artisans, preserving cultural heritage, and bringing the “Best of the Philippines” to a wider audience.
Peñaflorida’s achievement underscores a broader movement of Filipina entrepreneurs redefining success—not just through profit, but through purpose and impact.
As shared by her husband, Atty. Jobert Peñaflorida, this milestone is more than an award—it is a celebration of a “beautiful journey” rooted in faith, perseverance, and a deep love for Filipino identity.
For Iloilo, her recognition is both an inspiration and a reminder: Ilongga excellence continues to shine on the national stage.