In a bold move toward digital transformation, MORE Electric and Power Corporation (MORE Power) has introduced artificial intelligence (AI) into its core operations—becoming one of the first in the power distribution industry to do so. The initiative marks a strategic step in the company’s ongoing commitment to innovation and service efficiency.
According to MORE Power President and CEO Roel Z. Castro, the AI system is designed not to replace workers but to empower them—a concern commonly raised in discussions about automation.
“The AI will enable the analysis of big data—recurring data that gives us predictive prescriptions. For example, we’ll know which feeder is a hotspot and why,” Castro explained.
The AI initiative is being developed in partnership with the Iloilo Science and Technology University (ISAT-U), a collaboration Castro helped forge through his role as President of the Iloilo Economic Development Foundation (ILEDF). He challenged ISAT-U to create a real-world solution—and opened the doors of MORE Power as a testing ground.
“I’ll let you do it in MORE because the benefits to consumers will be great,” he said.
From Tickets to Insights
Traditionally, service interruptions are addressed in a reactive manner: a consumer calls, a dispatcher creates a report, and a lineman fixes the issue. But MORE Power aims to move beyond this “ticket-based” approach to uncover root causes—especially in areas where recurring complaints happen for years.
“Often, you only see the bigger picture if someone from a higher vantage point reviews the reports. AI gives us the ability to process and interpret large volumes of data to see patterns and long-term issues that aren’t visible from the ground,” Castro shared during the “What’s Up, Western Visayas 2025” business forum on July 18.
Smarter, Strategic Solutions
Currently in its pilot testing phase, the AI system is being trained to provide preventive and prescriptive analytics—allowing the company to strategically plan interventions, rather than just respond to individual complaints.
Castro emphasized that this is just the beginning.
“How will AI help us become more strategic in our approach? That’s what we’re testing now,” he said.
With innovation as a guiding principle, MORE Power continues to push boundaries—not only to enhance operations but also to ensure better, more reliable service for its consumers.
