Prometheus, Western Visayas’s only award-winning and premier public relations and marketing solutions firm, was honored with a Silver Anvil at the prestigious 61st Anvil Awards: Gabi ng Parangal held at Solaire Resort North.
The recognition was awarded for the “Score More” Campaign, a high-impact collaboration with adidas Philippines and BOOTCAMP that bridged the gap between global brand excellence and regional athletic talent.
The campaign was built with a singular purpose in mind: to dismantle region-limiting barriers facing Filipino footballers in the provinces. By centering the movement in the football hubs of Bacolod and Talisay in Negros Occidental, the launch of the adidas Predator 25 became a community-led movement.
In partnership with the Negros Occidental Regional Football Association, the campaign culminated in the Predator Victory Game, featuring national icons Hali Long and Inna Palacios alongside an all-girls team and local grassroots standouts.
“Our belief is that the most powerful marketing happens when you make it an experience for everyone,” said Atty. Lcid Crescent Fernandez, CEO of Prometheus. “We design these events with the locals in mind: is this something they want to go to… to be at.”
Organized by the Public Relations Society of the Philippines (PRSP), the Anvil Awards is considered the highest distinction of the local public relations industry.
This year’s theme, “The 61st Second: Pushing Past Possibilities,” summarizes Prometheus’s approach of going beyond industry standards to create measurable, lasting impact for clients and communities alike.
About Prometheus
Prometheus is a regional-first, innovation-driven marketing and technology company. We specialize in Tech-Infused Creativity, blending strategy, XR, AI, and performance analytics as solutions. Our mission is to empower regional businesses and brands to become leaders in the digital age, transforming how they connect with their audiences through narrative-driven, purpose-led innovation.
