Furparents and their beloved pets are set for a heartwarming and high-energy celebration as SM City Iloilo brings together fur families for The Grand PawSM Parade 2026, a special Dinagyang event that honors companionship, community, and shared joy. As the mall continues to be a place where families and their pets feel at home.
Co-presented by Falcor Marketing Corporation, in partnership with SM City Iloilo and Pet One, The Grand PawSM Parade delivers a max experience designed for dog lovers of all kinds. Taking place on January 22, 2026, at South Point, SM City Iloilo, the event invites furparents to dress up their dogs, enjoy a festive dog walk, and bond with fellow pet lovers starting at 4:00 PM (registration opens at 3:00 PM).
Open to all breeds, the event promotes responsible pet ownership with simple guidelines: pets must be on a leash, one dog per handler, dogs should have current vaccinations, and participants are expected to maintain cleanliness and proper decorum.
Making the celebration even more meaningful, participants can also avail of FREE anti-rabies vaccination and pet consultation services provided by the Iloilo City Veterinary Office.
As Dinagyang energy fills the city, all ways lead to SM City Iloilo. Whether you’re there for the fun, the fashion, or the bonding moments, The Grand PawSM Parade is your chance to celebrate Dinagyang with your furry best friend at SM City Iloilo, your home for AweSM celebrations that are inclusive, joyful, and truly unforgettable.
Furparents are encouraged to register for free online through this link https://forms.gle/uZJ9yfqvvjnz7W7L7 and be part of this PawSM gathering at your most- loved SM City Iloilo.
