A New Era of Intelligent Mobility, Backed by 30 Years of Automotive Experience
Britannica United Motors Inc. is proud to welcome iCAUR to its growing portfolio of automotive brands, introducing a new generation of mobility that brings together electric power, intelligent technology, distinctive design, and smart driving experiences.
iCAUR is a new-energy vehicle (NEV) brand focused on intelligent and sustainable mobility. Its vision goes beyond simply producing electric vehicles—it aims to create a new mobility experience through advanced technology, connected features, innovative design, and a growing ecosystem of new-energy services. Globally, iCAUR operates across the new-energy vehicle value chain, including vehicle sales, after-sales service, charging infrastructure, energy storage, and battery services.
iCAUR blends bold designs, smart technology, and strong driving performance to create vehicles that reflect the lifestyle of young and young at heart.
The arrival of iCAUR through Britannica United marks another milestone in the group’s continuing expansion into the rapidly evolving new-energy automotive market.
Backed by Three Decades of Automotive Experience
Behind Britannica United is Grand Canyon Multi-Holdings Inc., its sister company and an established name in the Philippine automotive industry.
For 30 years, Grand Canyon has built its presence in the automotive sector through strong partnerships, an expanding dealership network, and a commitment to bringing quality automotive brands and services closer to Filipino motorists. Grand Canyon officially marked its 30th year in the industry in 2026.
This experience gives Britannica United and its newest brand, iCAUR, a strong foundation as they enter a new chapter in mobility.
With iCAUR, Britannica United brings a fresh perspective to driving—one that is electric, intelligent, expressive, and designed for the next generation of motorists.
And with Grand Canyon’s three decades of automotive experience behind the group, this new chapter is built not only on innovation, but also on experience, trust, and a proven commitment to moving the automotive industry forward. As the journey continues, Britannica United and Grand Canyon remain committed to bringing Filipinos closer to the vehicles, technologies, and possibilities of tomorrow.
