FitFlop’s Autumn/Winter 18 Collection launched in SM City Iloilo

FitFlop decided to pay homage to all Superwomen who wish to go beyond their everyday life and choose to answer the call of adventure with their latest line this season, the Autumn/Winter 2018 Collection themed ‘Nomadic Retrospective’.

The global brand’s Autumn/Winter 2018 collection was launched last September 29 in FitFlop store located at 3rd level of SM City Iloilo Northwing. The event – hosted by Miss Teen Earth Philippines 2014 1st Princess Kryzza Mel Hilay and attended by VIPs, loyal customers, and members of the press and Iloilo bloggers and influencers – included a brief background on the brand, travelling tips by Miss Dinagyang 2018 Demi Reyes Jainga, a game, and of course, the highly anticipated collection reveal. Everyone in attendance received a P1,000 gift certificate as a token of appreciation.

FitFlop has always believed that if you want to live an inspired life, you need to start with a strong foundation, and what foundation is more fundamental than one’s shoes? Literally the ones that bring us places, the right kind of shoes can give us the energy to go about our day looking and feeling great.

Miss Iloilo Dinagyang 2018 Demi Jainga giving out travelling tips to Ilonggo shoppers.

The gorgeous pastel palette of pinks and blues, as well as the simple, classic silhouettes of many of the shoes in the collection promote a clear mind and simple, minimalist lifestyle. We’ve also drawn inspiration from this season’s runway designs, incorporating trends such as the metallic snake pattern, mirror tones, embellishments like pearl, crystal and quartz, and athleisure wear.

For Superwomen who want a little something extra to dress up their outfits, the new collection offers several styles like the Lulu Toe-Thong Slide, F Sporty II Sneaker, and the Chelsea Boot in eye catching metallic white, black, silver, and bronze python prints to add an air of exoticism and mystery, while the Fino and Banda II Sandals are decorated with black, midnight navy, and gold quartz encrusted straps that bring a contemporary energy and dazzling elegance to any outfit.

Those in attendance enjoyed participating in a fun game won by bloggers.

Pearl and bead studded styles like the Linny and Tia, on the other hand, come in dainty pastel hues perfect for brightening up everyday office wear. The stars of the collection, however, are the bejewelled designs like the Fino Toe Post and Delta Slide, which add glamour and sophistication perfect for a night out.

As much as dressing up can bring you confidence and allure, being constantly on the go can also be tiring and uncomfortable. Enter athleisure, whose popularity continues to rise through the seasons. As FitFlop believes in combining fashion with comfort, this is the perfect niche to showcase what we can really do. This Autumn/Winter 18, we’re expanding our athleisure collection – made with our extremely flexible and comfortable anatomicush sole – with the addition of more versatile Uberknit styles such as the Toe-Thong, Slide, Ballerina with bow, Superskate Loafer, and various sneakers, which are all perfect for casual strolls and long walks. If you want to do some bedazzling, we’ve also created a line of Crystal Uberknit Ballerinas and F-Sporty Sneakers to make your day instantly more glam. The best thing about our athleisure line is its versatility – you can pair your FitFlop shoes with anything from oversized shirts and leggings to long, flowy skirts and dresses.

FitFlop is distributed in the Philippines by the Primer Group of Companies, with 21 stores nationwide. It can also be found in various Res|Toe|Run branches and is being sold online at Zalora, Grind PH, and Lazada. For more information and updates, visit their website at Follow FitFlop on Facebook @FitFlopPhilippines and @fitflopph on Instagram for more styles and OOTD inspiration.


In 2007, award-winning entrepreneur and businesswoman Marcia Kilgore founded FitFlop, bringing her first biomechanically engineered sandals to thousands of comfort-seeking women around the world. Eleven years on in 2018, FitFlop continues to broaden its range of sandals, sneakers, loafers and skates, alongside its global brand campaign “FOR SUPERWOMEN”, featuring Uma Thurman. Believing the empowerment of women can begin with a great foundation, the brand’s aim is to give women the strength and confidence to go further. Stylish and strong: #fitflop #forsuperwomen

About Iloilo Today

News and Media Blog in Iloilo City, Philippines.

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