A major transformation in Iloilo City’s transport industry is underway with the official launch of the GOJO by HIRNA Taxi App in collaboration with the Taxi Alliance. This groundbreaking partnership aims to provide Ilonggos with a more reliable, safe, and transparent commuting experience through a smart ride-hailing solution.
The Taxi Alliance, composed of 9 visionary taxi operators in Iloilo, seeks to modernize local transportation while maintaining its deep roots in the city’s taxi industry. With decades of experience in providing quality service, the Alliance recognized the need for a technological solution that addresses key commuter concerns: dependable taxi units, trusted drivers, fare transparency, and enhanced safety features.
GOJO Taxi App: The Future of Taxi Rides
Developed by Hima Mobility Solutions Inc., the GOJO Taxi App has been revolutionizing taxi operations since 2017. Currently in use across various cities in the Philippines and internationally, the app is now making its mark in Iloilo, bringing cutting-edge ride-hailing technology to the local commuting scene.
With 600 road-worthy taxi units under its belt, the Taxi Alliance is committed to ensuring a high standard of service. Every taxi undergoes regular inspections and preventive maintenance, while drivers are carefully vetted, trained, and equipped with the necessary skills to provide a safe and reliable ride.
Enhanced Safety and Fare Transparency
Safety is a top priority for both GOJO and the Taxi Alliance. The app is equipped with an SOS button, allowing passengers and drivers to send emergency alerts to their nominated contacts. Additionally, the “Share Trip Status” feature enables passengers to update their family and friends with real-time trip details, providing an added layer of security.
Another key advantage of GOJO is fare transparency. Unlike traditional street-hailing taxis, the app provides passengers with an estimated fare before booking, following the LTFRB’s regulated pricing structure. This eliminates fare disputes and ensures budget-friendly rides. Furthermore, the app supports multiple payment methods, including GCash, credit and debit cards, and an in-app wallet system, allowing passengers to opt for cashless transactions.
Seamless Communication and Customer Support
The GOJO Taxi App is designed for a hassle-free experience. An in-app messaging feature allows passengers and drivers to communicate directly for clearer instructions and updates. Additionally, a dedicated helpdesk is available to address any concerns during the ride, ensuring smooth and efficient service.
A Trusted Partnership for a Smarter Ride
The partnership between the Taxi Alliance and the GOJO Taxi App is built on the pillars of reliability, trust, safety, transparency, and security. Together, they are redefining taxi transportation in Iloilo, offering commuters an upgraded service that combines trusted operators with innovative technology.
With the GOJO Taxi App, Ilonggos can now experience a modernized, convenient, and secure way to get around the city. As the campaign slogan states: “GOJO TAXI APP, KUNG TAXI ANG HANAP!”
