In celebration of its 40 years of building homes for Filipinos, the country’s largest home builder Camella hosted the National Camella Day (NCD) 2018 fair in four key areas of the country, with its third stop at Vista Mall Iloilo on August 18.
Now on its 2nd year, the National Camella Day kicked off its month-long celebration in Bataan (North Luzon) on August 5, then visited Davao for Mindanao leg last August 12 before hitting Iloilo this August 18. The culminating activity will be in Cavite (South Luzon) for the final leg on the 25th of this month.
The tagline for this year’s NCD celebration is ‘Taga-Camella Ako’ which aims to evoke a sense of pride and love from homeowners and stakeholders of Camella brand.
“We want each of our homeowners in Iloilo to proudly say, “Taga-Camella Iloilo ako,” said Ms. Lily Donasco, Division Head of Camella Visayas-Palawan.
The most awaited Camella show in Iloilo started with a grand motorcade around Iloilo City and vicinity of Vista Mall, followed by ribbon-cutting ceremony at the banchetto fair in the event area outside the mall.
In between the giving away of raffle prizes and fun performances, Camella made a surprise introduction of ‘Esang’, the mascot of its most affordable line of houses, the Lessandra series. The morning program also featured the Camella Got Talent contest participated by homeowners of the subdivision.
|Esang, the official mascot of Camella’s Lessandra home series.|
In line with company’s corporate social responsibility (CSR) program, they have partnered with students of Georgia Academy (Camella Iloilo’s own school) in giving back to the community through a gift-giving ceremony. A total of 200 kid-learners of Mandurriao Elementary School in the city and Abilay Sur Elementary School in Oton received goodies from Bake My Day and All Day Supermarket.
The kids were very thankful for the gifts, and definitely enjoyed the activities that preceded it such as the magic tricks, balloon twisting, and the bubble show!
|CSR: Gift-giving to pupils of Mandurriao and Abilay Sur elementary schools.|
Ilonggos who trooped to the fair was also entertained by local artists who revved up the event with their amazing performances. Ethan Loukas serenaded the crowd with his acoustic songs, Stephanie Gemao wowed with her vocal prowess and Jeck Estoce of MKF Talent exuded his boy-next-door charm in his sing and dance performances.
One of the highlights of the afternoon program is the Dance Contest participated by 6 competing groups, namely: PRF Kidz, Siztahood, D’Fuse, Velocity X Dance Crew, Crewstyler Iloilo, Groovestyle, Fresh Hoodz, and Brother Aces Hoodz.
|Dance Contest champion Velocity X from Aklan receives their prize.|
Velocity X was declared the champion of the contest with its energetic performance, bringing home a doubled-grand prize of P20,000!
But the main event was the much-awaited appearance on-stage of Ford Valencia, Joao Constancia, Niel Murillo, Russell Reyes, and Tristan Ramirez, collectively known as BoybandPH, the country’s top boyband!
|BoybandPH onstage capped the celebration with energetic performance!|
BoybandPH capped the celebration with their lively and indefatigable renditions of today’s hits, much to the delight of their screaming fans and followers!
Camella, the country’s most trusted brand real estate brand, has the widest geographic reach across the country with almost 400,000 houses built in 47 provinces and in 141 cities and municipalities.