Under the leadership of Mayor Jerry Treñas, the Iloilo City Government continues to expand initiatives that drive economic growth, cultural preservation, and community development. By embracing a progressive approach, the city ensures its programs not only strengthen the local economy but also celebrate Iloilo’s rich heritage and improve the quality of life for its residents.
A key factor behind the city government’s success in implementing these initiatives is its active collaboration with the private sector.
Strategic alliances with businesses and organizations have paved the way for major infrastructure projects, dynamic cultural programs, and targeted economic incentives, benefiting both local entrepreneurs and the broader community.
One of the city’s strongest partnerships is with SM. SM has played a vital role in advancing the city’s vision, providing essential resources and opportunities that uplift local entrepreneurs, artists, and everyday Ilonggos.
Among its key joint projects is the redevelopment of the Iloilo Central Market and Iloilo Terminal Market—the city’s two largest public markets. These nearly completed structures have been modernized to enhance commerce, empower local vendors, and create better economic opportunities for the community.
Moreover, SM collaborates with the city government to empower market vendors and small businesses through livelihood training provided by the Uswag Negosyo Academy.
Meanwhile, as a result of its business-friendly initiatives, Iloilo City was recognized as the Most Business-Friendly LGU in 2023. This underscores its commitment to fostering a vibrant economic environment through investment-friendly policies and entrepreneurial support.
Iloilo City is globally recognized as a UNESCO Creative City of Gastronomy, highlighting its rich culinary traditions. The government has also revitalized key plazas—including those in La Paz, Jaro, Molo, and Mandurriao as well as open public spaces for the residents and visitors to enjoy.
On the community front, the city champions sustainable urban mobility through the award-winning I-Bike Program, which promotes a bike-friendly environment.
Recently, Iloilo City welcomed Tatler Philippines personalities, including Anton San Diego, Tessa Prieto, Tim Yap, and Karen Davila, alongside SM Supermalls President Steven Tan. They were received by Mayor Jerry Treñas, Mayor-elect Raisa Treñas-Chu, and Department of Tourism Region VI Director Krisma Rodriguez. The team explored Iloilo City and is set to feature it in their prestigious magazine.
During his discussion with Mayor Treñas and Mayor-elect Raisa, Tan reaffirmed SM’s commitment to supporting Iloilo City’s vision as a premier destination for culture, food, and commerce.
SM City Iloilo proudly serves as home to the best of Iloilo, and the first and only choice for premier national and global brands in the city.
L-R, (seated) Mr. Steven Tan, Tessa Prieto, Mayor Jerry Treñas
L-R, (standing) Tim Yap, Anton San Diego, Mayor Elect Raisa Treñas, Department of Tourism 6 Director Krisma Rodriguez
“SM has been an invaluable partner—not only in promoting Iloilo but in actively supporting initiatives that uplift our people. Their investment in livelihood programs, cultural spaces, and infrastructure improvements strengthens our city’s vision of inclusive growth,” said Mayor Treñas.
SM is also a major sponsor of the globally acclaimed Dinagyang Festival, a vibrant cultural celebration that showcases Iloilo’s rich traditions.
With SM City Iloilo housing national and global brands, it remains the city’s top retail and lifestyle destination.
As the Iloilo City Government continues to pioneer progressive programs, partnerships like the one with SM Supermalls play a vital role in ensuring that economic success and cultural development remain accessible to all.
