By | March 14, 2015

Pia Boren, the first Filipina drifter and NASCAR racer, conducted a car care and road safety workshop for women drivers in SM City Iloilo on March 5, 2015.

The workshop entitled “Women with Drive” organized by F&E Family of Stores with partners Goodyear Philippines, SM Supermalls, Krispy Kreme Philippines, Max’s Restaurant and Ford Motors Iloilo was attended by over 100 motoring women in the city and province. The workshop aims to empower and give women drivers confidence on the road.

F&E Group Senior Vice President and CFO Emmanuel Aguillon delivered the opening remarks.
“Get yourselves ready to erase the stereotype that you are or were bad drivers. Not anymore with Women with Drive,” said Aguillon.

Boren offered tips on car care and road safety, and engaged some participants on how to change wheels. Audience were also given time to ask some questions, and were all satisfied with informative answers from the champion racer.

More photos of the workshop at Iloilo Today Facebook page.

TV Personality Kate Chaves, a car driver herself, ably hosted the workshop which also handed out prizes and certificates for participants.

Aside from the workshop, F&E and Goodyear also sponsored a FREE 10 Point Car Check at the Mall Parking Lot during the day. Motorists driving in had their car’s basic points checked by F&E Goodyear Autocare Certified Mechanics. TirePressure & Tread Wear, Power Steering Fluid, Air Filter, Spark Plugs,Engine Oil, Transmission Fluid, Radiator/Coolant, Brake Pads/Fluid, BatteryTerminal Connection & Water, and Fan/Aircon Belts.

The event is part of F&E’s commitment to Champion Family Joyrides. F&E emphasizes on the importance of investing on motoring safety. People use vehicles to send kids to school, tour around, visit relatives, drive to work and most importantly come home safe and sound.

F&E maintains leadership in automotive care for over the past 35 years by partnering with every motorist in 13 Branches in 9 Locations in Visayas and Palawan, making roads safer for all users, not just for motorists but also for the pedestrians.

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