In a heartwarming display of community spirit and generosity, SM Foundation extended its support to the hardworking vendors of the Iloilo Central Market and Iloilo Terminal Market through the distribution of Kalinga Packs, bringing smiles and hope to the local community.
With genuine care and commitment to uplifting lives, SM City Iloilo employee volunteers stepped away from their usual routines to personally assist in the distribution efforts. Their participation added a personal touch to the activity, highlighting the company’s strong culture of volunteerism and community engagement.
The initiative is part of SM’s corporate social responsibility efforts, particularly aimed at supporting micro, small, and medium enterprises (MSMEs) that form the backbone of the local economy. Market vendors, many of whom have weathered tough times due to economic challenges, were grateful for the assistance that offered both practical help and a reminder that they are not alone.
True to its advocasy that SM Cares, intitiatives are reinforced by promoting programs that focus on social inclusion and community development, the outreach provided not just essential goods but also strengthen a broader advocacy for community resilience and support.
By providing these Kalinga Packs, which contain food items, SM continues to show its commitment to extending help where it matters most—within the communities it serves and where SM malls are located.
Recently, vendors of the said markets also availed of the free medical-dental mission of SMFI.
This outreach activity is just one of the many ways SM reinforces its mission of “People Helping People,” ensuring that progress is shared and hope is kept alive in every corner of the nation.
