Starbucks Philippines Enhances Customer Experience with New Digital Services

Starbucks new digital services.
New Starbucks eGifts, Starbucks Rewards on Lazada and more Mobile Order & Pay pickup options

Starbucks Philippines recently launched three new services that bridge both physical and digital experiences. With customer convenience and safety in mind, Starbucks Philippines makes ordering easy, contactless and rewarding.

Partnering with leading e-wallet platform, GCash, the first of these services include gifting of digital Starbucks gift certificates through GLife. In addition, the company now allows Starbucks Rewards members to collect Stars with purchases from the official Starbucks LazMall Flagship Store on Lazada, and expanded their Mobile Order & Pay features with new pickup options.

Send Starbucks eGifts through GLife on Gcash
Glife and Starbucks

For little occasions that deserve something extra, sending a Starbucks eGift is now just a tap away. Customers can order and send Starbucks eGifts starting at Php 300 through GLife on GCash. Customers can choose to share Starbucks eGifts through messaging apps and redeem by showing the eGift QR code to pay for drinks, food or merchandise in any Starbucks store in the Philippines. For more information, visit or through via mobile.

Collect Stars with purchases from the official Starbucks LazMall flagship store on Lazada
Starbucks new digital services.

Starbucks now gives Starbucks Rewards members more reasons to collect merchandise from the comfort of their own homes. Members who link their accounts to Lazada will earn 1 Star for every P25 spent on purchases from the Starbucks LazMall Flagship Store.To link a Starbucks Rewards account, customers can simply click the ‘Member’ tab found in the Starbucks LazMall Flagship Store, and sign-in using a registered Starbucks Rewards email and password. For more information, visit

Try new ways to pick up favorites with Starbucks Mobile Order & Pay
Starbucks Mobile Order and Pay.

Mobile Order & Pay allows Starbucks Rewards members to place orders ahead of their visit and pick up at their chosen Starbucks store, all within the Starbucks app. The app estimates wait time. When their order is ready, the customer can simply breeze in and get their order from the handoff. For more information, visit

“We’re very proud of how our partners (employees) consistently deliver an unparalleled store experience. With the pandemic and customer’s shift to digital channels, our goal is to continuously transform the Starbucks Experience and provide innovative ways whether a customer chooses to connect with us at a store or through an app,” said Jamie Silva, Senior Manager for Marketing, Digital Customer Experience & Loyalty at Starbucks Philippines.

About Nonoy Taclino

Nonoy Taclino is a pioneer blogger and social media manager in Iloilo, with 15 years of experience under his belt.

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