Sun Life launches Prosperity Card in Iloilo

Sun Life Asset Management Company, Inc. (SLAMCI) launched in Iloilo a new product that will help Filipinos conveniently grow their money: the Sun Life Prosperity Card.

Sun Life Prosperity Card is a gift card worth P5,000 which may be invested in any of the peso-denominated mutual funds managed by SLAMCI under its Sun Life Prosperity Funds.

SLAMCI President Valerie “Riena” Pama, Chief Investment Officer Michael Enriquez and Head of Strategic Training and Development Ma. Charina Fuentes met with members of Iloilo media and bloggers on Wednesday, February 10 at Richmonde Hotel Iloilo to introduce this first of its kind product in the market.

“As Filipinos, we follow many of the Chinese New Year traditions that are believed to bring in luck and fortune. SLAMCI encourages everyone to complement these traditions with action, with the help of the Sun Life Prosperity Card,” Pama said.

“They can use the card to begin their investing journey or give it as a gift of prosperity. The best part about it is that it grows in value over time.”

To help spread the word about the Sun Life Prosperity Card and to encourage more people to invest, SLAMCI has tapped Matteo Guidicelli as a financial literacy advocate to spearhead the multi-media campaign of the product.

“I am proud to be part of this campaign because I understand the importance of investing for the future and the value of financial freedom,” Matteo said in a statement.

“With the Sun Life Prosperity Card, even the youth can easily start investing, because it’s easy to purchase and can be conveniently activated.”

The Sun Life Prosperity Card may be purchased online at, from a Sun Life Financial Advisor, or at any Sun Life Financial Store. In Iloilo, the Sun Life Financial Store is located at G/F 168 Platinum Square Building, General Luna Street, Iloilo City, with phone no. (033) 337-8918.

“Investing in mutual funds is now more convenient and more accessible than ever with the Sun Life Prosperity Card. We hope that with this new product, more Filipinos will start an investing habit and ultimately achieve financial security,” Pama said.

Apart from the Sun Life Prosperity Card, SLAMCI is also set to launch more new offerings as the year unfolds. Two new dollar-denominated funds will be introduced as the latest additions to the Sun Life Prosperity Funds, while a regular investment program will also be initiated in partner banks.

SLAMCI will also be enhancing its digital capabilities and further strengthening its presence in key cities nationwide. Meanwhile, the company will also continue with its multi-media campaign dubbed “Slam the Scam,” which was created as a response to the proliferation of investment scams in the country. With actor Matteo Guidicelli at the forefront, the campaign imparts practical tips on what to consider when choosing an investment company, as well as red flags on dubious organizations

“This 2016, SLAMCI’s aims to introduce more Filipinos to investing and encourage them to explore a wider array of financial instruments that would enable them to achieve their financial goals,” Pama said. “We look forward to touching more lives and helping them find their way to prosperity.”

About Iloilo Today

News and Media Blog in Iloilo City, Philippines.

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