Eastern Communications and partners champion women empowerment in the digital age

Eastern Communications Women's Month
Eastern Communications partners with Association of Image Consultants International (AICI) for its #EmbraceEquity webinar on International Women’s Day on March 8, 2023.

Premier telecommunications company Eastern Communications continues to demonstrate its dedication to empowering women professionals and leaders in the digital age as it celebrates National Women’s Month with the help of its partner associations.

With the strong message to #EvolveEveryday and advocating for fair treatment and equity in the workplace, Eastern Communications collaborates with the Association of Image Consultants International (AICI), the European Chamber of Commerce of the Philippines (ECCP), and the Healthcare Information Management Association of the Philippines (HIMAP) to support women.

In time for the International Women’s Day on March 8, 2023, these initiatives aim to celebrate women’s achievements, raise awareness about discrimination, and take action to drive gender equity and equality in the workplace.

According to the World Economic Forum’s Global Gender Report 2021, the Philippines ranked 17th among 156 nations in closing gender inequality. Women and girls around the world also are not able to maximize their potential as economic, social, and sustainable development change agents remain untapped, said United Nations (UN). Through a line-up of events, the telco strives to create a better world and is committed to doing more to support and empower women.

Embracing Equity and a Gender-equal World

In collaboration with AICI, Eastern Communications promotes the narrative to #EmbraceEquity to cultivate an affirming, inclusive, and equitable standard of living for women. The forum involved Dr. Lewena Bayer, CEO of Civility Experts Inc., who shared how diverse workplaces have become more innovative and how it achieves a greater success when it comes to problem solving and collaboration.

The #EmbraceEquity event tackled the need to empower female professionals and celebrate how their achievements have evolved their respective industries and communities.

“My expert opinion is that while we recognize ‘gender’ as a hot topic and that there are inequities related to gender, we should encourage all people to promote equity – fairness, for all people. I believe it is damaging to focus on labels and categories of people such as categories of gender or age or race,” said Dr. Bayer.

Equality between women and men in the workplace has seen some promising developments, but according to Dr. Bayer, we are only one-third of the way to gender equity and closing the gender gaps still requires collective effort.

To help address these gaps in different industries, Eastern Communications supports the ECCP as partner in its event entitled “Women Rising: Bridging the Gender Gap and Promoting Inclusive Growth.” The forum aims to help raise awareness and gather more support for women in business. It likewise seeks to promote gender equity and to create, accept, and adopt policies and norms that enable women, especially in the workplace.

Ensuring efforts to understand how women from the healthcare and information management sector can thrive, Eastern Communications also partners with HIMAP as it mounts the “International Women’s Month Celebration: Recognition of Empowered and Inspiring Women in the HIMS Industry” event. This initiative will highlight trailblazing women in healthcare and empower all women to create and lead the change in the health sector.

The battle for gender equality is far from over, but Eastern believes that through its initiatives and the efforts of fellow organizations and enterprises, women will be able to advance as agents of change.
To learn more about Eastern Communications’ events and initiatives, visit eastern.com.ph or follow @easterncommph on Facebook.

About Nonoy Taclino

Nonoy Taclino is a pioneer blogger and social media manager in Iloilo, with 15 years of experience under his belt.

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