The children of Oton Elementary School and Day Care Centers Dungon I and 2 were the beneficiaries of the the SM Cares Bears of Joy from SM City Iloilo, recently.
The shoppers and those who supported the project are a big part of this endeavor. For only P200.00, shoppers purchased a pair of bear last December wherein they got to keep 1 and the other was donated to the mall’s selected beneficiary/charity organization.
The distribution was done by SM’s PR Manager Troy Camarista and Marketing Officer Lee Pedregosa together with the One Meal group who brought Jollibee to entertain as well as to provide snacks for the kids.
The One Meal group’s is a major part of this gift-giving project as they are the mall’s partner in identifying the beneficiaries, on top of their own organization’s advocacy of making more children happy in areas that need the most help.
One meal was represented by its officers Eugenia Bionat, Pinky Rojo, Chona Layson-Bondoc, Baby Porras, Bombing Co and Jun Guevarra.
Through the generosity of various individuals, the SM Cares Bears of Joy has become a reflection of sharing – an ancillary channel of love from one person sending warm hugs to those in need.