SM City Iloilo joins other SM Malls in the celebration of the National Children’s Book Reading Day on July 17, 2018, 10 am at the Northpoint Event Center.
The mall designated local reading ambassadors to inspire the kids through the stories were Miss Dinagyang 2018 Demi Jainga, and SM City Iloilo Marketing Associate FM Auman. The teachers, students and parents were welcomed by SM City Iloilo assistant mall manager Jasmine Maquiling.
SM Storyland Mascot Lionel also brought joy to the children with a surprise number.
This event is part of SM Cares’ Program for Children, that takes an advocacy of promoting literacy and encourage children to develop their love for reading at an early age.
The project is also supported by National Bookstore, Vibal Publishing, SM Foundation, Anvil and the Department of Education.