Taiwan government is now promoting their best brands and products in the country through the Taiwan Excellence campaign.
Organized by the Ministry of Economic Affairs (MOEA), Bureau of Foreign Trade (BOFT), R.O.C. Taiwan, and implemented by Taiwan External Trade Development Council (TAITRA), Taiwan Excellence brings 56 top quality brands with 175 products with seal of quality.
The Taiwan Excellence campaign started as part of the Ministry of Economic Affair’s (MOEA) 5 year plan in the 1980’s to raise Taiwan’s international competitiveness by supporting its local brands. Under the Image Enhancement Plan, the Taiwan Excellence Award campaign was established in 1992. The “Taiwan Excellence” was awarded to products based on R&D, design, quality, and marketing efforts. If selected, the brands and products were allowed to use the Taiwan Excellence Seal locally and internationally.
All Taiwan based brands are eligible to be part of the campaign. Product categories include consumer and business IT, fashion, arts and culture, sports, education, transportation, and others.
Each product is scored based on its R&D, design, quality, and marketing by an international panel of judges. Each product must score evenly in all four categories. After careful evaluation, those selected are allowed to carry the Taiwan Excellence Seal.
From among the selected products, the judges choose those who deserve the Silver and Gold Award recognition. They will select thirty from the original winners, with only ten to be given the Gold Award, the highest recognition under the campaign, while the remaining finalists will be given the Silver Award.
Under the theme ‘Excellent Lifestyle’, the seal of quality is very important not just in promoting the products of Taiwan but to help Filipino consumers as well in distinguishing the best of products and encouraging them to make educated purchases.
Some of the best brands under this campaign include Acer, Asus, BenQ, Draytek, HCG, KingCom, KW Trio, Kymco, MSI, Silicon Power, Sym, Transcend, and others.