TeamAsia, an award-winning Integrated Marketing Experience (IME) agency, celebrates its 30 years of delivering impactful and meaningful storytelling for people, brands, industries and communities not only in the Philippines, but globally as well.
“Thirty years is such an amazing milestone for us here in TeamAsia. We are thankful for our team of passionate people who are serious about making a difference in the world,” said Bea Lim, TeamAsia’s Managing Director. “We are in the business of creating and sustaining powerful stories that drive positive change in society, and we aim to do this for many years to come.”
In celebration of its 30th anniversary, TeamAsia took its IME game to the next level and revamped some of its core services to better cater to clients and their needs in the ever-changing landscape of the marketing industry.
TeamAsia transitions its Content Department, which handles overall Public Relations demands of its clients, to TeamAsia PR. This line of business will now be a more distinct and solid Public Relations Department with its offerings categorized in three units—Corporate PR, Consumer PR, and Advocacy PR.
The shift to TeamAsia PR includes the official addition of the Advocacy PR unit. This expansion is driven by the agency’s purpose of uplifting brands to create positive change in our communities and help in nation-building.
“Advocacy PR is not new for TeamAsia. It has always been at the heart of the agency to support advocacy campaigns that promote nation-building and uplift the marginalized sector,” said Cid Santillan, TeamAsia PR Director. “With the official addition of Advocacy PR in our department, we are excited to make impactful things happen for people, brands, industries, and communities for the greater good.”
Santillan also added that the renewed TeamAsia PR strengthens the agency’s PR expertise. It aims to help them focus on presenting strategic solutions by providing their clients with a specialized team to handle their needs, may it be corporate communications, consumer-driven strategies or advocacy campaigns.
“In celebration of TeamAsia’s 30th anniversary, TeamAsia PR is happy to bring quality service that is agile to the constantly changing landscape of the industry. We believe that making this pivot further enhances our capabilities in delivering Next Level Experiences,” said Santillan.
TeamAsia is also giving its Digital, Creatives and Technology departments a makeover by combining the three for more cutting-edge and data-driven solutions for its clients. This merger is an idea that digital marketing, creatives and production, and web and mobile marketing work beyond being an assembly line. It is a round table, with experts sitting on all sides, developing and executing powerful design and innovative storytelling for digital consumption.
“This transformation was necessary to become more competitive, creative and agile in a very fast-paced, always changing landscape, allowing us to deliver better digital marketing solutions for brands, and experiences for consumers,” said James Michael Chiong, TeamAsia’s Digital Director.
With TeamAsia DigiCreatives, the agency expands to end-to-end ecommerce marketing services. This is done through web tech-enabled SEO, such as AI-assisted search performance and analytics tools, voice-enabled search technologies, and capitalizing on the group’s expertise in digital marketing platforms to bring the brand narrative to life.
“We are very excited about our improved services with TeamAsia PR and TeamAsia DigiCreatives. As an integrated marketing experience agency, it is important for us to always keep up with times and the current needs of our partners and audiences, ” said Lim. “With TeamAsia PR and DigiCreatives, we believe that we are elevating our expertise in storytelling and helping our clients in pushing out messages that bring meaningful and lasting impact in our communities and society.”
TeamAsia e-book launch
Apart from improving its services, TeamAsia also launches its very own e-book titled TeamAsia’s Best: Conquering Next Level Experiences in honor of its late founder, Michael Alan Hamlin, the husband of TeamAsia’s president and co-founder, Monette Iturralde-Hamlin. The book entails TeamAsia’s journey in the marketing industry, its purpose, and its success stories with clients.
The e-book serves as a guide for marketers and storytellers around the world on how TeamAsia was able to administer IME into their projects and campaigns, as well as how to provide Next Level Experiences or NLE to their clients and audiences.
“This e-book is a beautiful and inspiring journey for all of us as we immortalize the stories of our 30 years in the industry. It highlights the hard work, passion, and unique next level stories of each TeamAsia – past and present,” said Monette Iturralde-Hamlin, TeamAsia Founder and President “It is a testament to our strong commitment of uplifting others — a vision we are all proud to say has become a reality.”
Looking ahead, TeamAsia is more passionate and driven than ever to continue leading the charge with purpose. “TeamAsia remains steadfast in fulfilling our purpose of sharing the stories of people, brands, industries, and communities by always improving our services. We are committed to consistently go beyond what is expected to continue bringing everyone to the Next Level Experience,” said Monette.
My Dream In A Shoebox Year 14
Along with the celebration of the agency’s 30th anniversary is the launch of its annual education campaign, My Dream In A Shoebox (MDIAS). In its 14th year, TeamAsia is targeting to gather a total of PHP 450,000 donations to fund e-hubs and support 100 scholars with their education needs.
“We recognize how the pandemic has severely affected the education sector. As the transition to face to face classes start to commence, we will be standing beside students, parents, and teachers to be a support with their needs to enable children to continue learning,” said Lim.
Last year, MDIAS, in partnership with Yellow Boat of Hope, received over PHP 920,000 donations from various stakeholders and was able to build three (3) e-hubs in Dr. Cecilio Putong National High School in Tagbilaran City, Bohol, Dumolog National High School in Roxas City, Capiz, and Lumber Camp National High School in Culion, Palawan. The e-hubs contain laptops, printers and printing supplies, school supplies, and hygiene kits for students and teachers. At the same time, the donations also sponsored a total of 100 scholars in our partner communities across the Philippines.
Established in 2009, MDIAS aims to equip less fortunate Filipino children with educational assistance and help them make their #BiggerDreams come true by providing shoeboxes to students containing school supplies. This was elevated during the pandemic to address the needs of children in the remote learning set-up with e-hubs and scholarship programs.