Its milestone sustainable urban development, delectable local recipes, rich cultural heritage, and its charming people are the main ingredients in the right mix to establish this booming locality known as the “City of Love” a world-class destination for Meetings, Incentives, Conventions and Exhibitions (MICE) events.
Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat affirmed that the city, also famed for delectable cuisine, has the “perfect recipe” for success to become an international MICE tourism hub, as she vowed support and led the rousing kickoff of “MEET YOU IN ILOILO” at the Iloilo Convention Center (ICON) recently.
“This makes Iloilo City a priority tourism area which meets the global standards for MICE growth and, as it has become more competitive, causes a ripple effect that makes it a truly inclusive tourism development,” Sec. Puyat said.
Sec. Puyat was joined, among other distinguished guests, by Senator Franklin Drilon, Iloilo City Mayor Jerry Treñas, Iloilo Province Gov. Arthur Defensor, Jr., DOT Undersecretary Arturo Boncato, Jr. and Pocholo Paragas, Chief Operating Officer of the Tourism Infrastructure and Enterprise Zone Authority (TIEZA), DOT’s infrastructure arm.
Drilon said Iloilo City’s success will benefit other Western Visayas provinces, particularly the “Mango Capital of the Philippines” Guimaras Province.
The Ilonggo senator was instrumental in the construction of the ICON in the Iloilo Business Park in Mandurriao, Iloilo City, located on a 1.7 hectare lot donated by the developer Megaworld Corporation.
The DOT Chief hailed the leaders of the Iloilo MICE Alliance for the successful launch of the multi-sectoral campaign including DOT Region VI Director Atty. Helen Catalbas; Cleofe Albiso, General Manager, Courtyard by Marriot Iloilo; Iloilo Tourism Officer Junel Ann Divinagracia; Natalie Lim, Richmonde Hotel manager; and representatives of travel and tours operators, shopping malls and other stakeholder groups.
“All roads now lead to Iloilo City where we have something other destinations do not have… It is everything. We have everything and every Ilonggo welcomes every guest coming to town with a loving smile,” said DOT Region VI Director Atty. Catalbas.
TIEZA General Manager and Chief Operating Officer Paragas said several projects are in the works to help boost Iloilo City’s sustainable tourism development program, including support for the rehabilitation of the fabled Iloilo River and the Aduana or Old Customs Building and the completion of the eight-kilometer Esplanade.
With over 300 people in attendance, representing various government agencies, local government units and the private sector including travel and tours operators from Manila, as well as from the Western Visayas region, the MEET YOU IN ILOILO launch gave a glimpse of local heritage sites, including the Jaro Cathedral and Molo Church and well-preserved mansions of Spanish era and American occupation.
The attendees were also treated to exhilarating authentic cultural performances and Iloilo gastronomic experience with Muscovado Salmon and Ilonggo Chicken Inasal Roulade, sweet potato soup, molted lava cake and many more, prepared by chefs from Richmonde Hotel Iloilo, Courtyard by Marriott, Park Inn Radisson, Hotel del Rio and Seda Atria Hotel.
This MICE campaign will culminate on the famous Dinagyang Festival 2020 in January.