By | September 29, 2015

Piolo Pascual, one of the country’s top celebrities, was in Iloilo last Saturday, September 26 to lead Sun Life’s nationwide campaign for financial freedom dubbed as “#LiveFreePH Movement”.

With Piolo as their brand ambassador, Sun Life through #LiveFreePH Movement aims to inspire Filipinos to believe that a brighter future is possible, provoke them to think about their own definition of financial freedom, and encourage them to translate their optimism about their financial future to reality, with the help of a financial advisor.

Talking to members of Iloilo media and bloggers, Piolo discussed the “importance of defining financial freedom for us, and you work towards that goal.”

“For me, financial freedom is being able to do anything that I like to do especially with work and for my advocacies and also support my family, especially my son.”

After the press conference, Sun Life also staged a “Freedom Celebration” concert which featured musical performances of Piolo at SM City Iloilo elevated parking lot.

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Sun Life also put up #LiveFreePH booth inside SM City which has financial advisors on hand to assist those eager to start mapping their journey towards financial freedom. Mall-goers may declare their vision of financial freedom via the “Live Free Freedom Wall”. Through the “Brighter Life Index: Social Sentiment (BLISS),” they can assess their current situation and share their outlook for the future, and get to help a community in need while at it. They can also join the “Sun Celebright” promo for a chance to win a free trip to their chosen destination.

“Sun Life aims to encourage Filipinos to pursue financial freedom and we have over 7,000 advisors nationwide to help them in their journey towards this new kind of freedom,” said Sun Life Customer Marketing Manager Carla Gonzalez.

Check more photos at Iloilo Today Facebook page.

The #LiveFreePH Movement tour piloted in Pampanga last August 28, and it will fly to Davao next year after successfully staging it in Iloilo.

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